In the world of marketing and advertising, things have changed swiftly over the past few years. With the onset of the COVID-19 pandemic, there was a massive influx of interest and activity in digital marketing and advertising strategies. While many organizations prioritized social media channels, website traffic, and other forms of digital marketing, things are now once again beginning to open back up. Now, people are eagerly hitting the streets, making travel plans, and venturing out of their homes whenever possible (as long as it isn’t for work). With that in mind, there are a wide variety of marketing strategies that are quickly picking up popularity once again.
Street furniture advertising, for instance, was extremely popular before the COVID-19 pandemic. During the peak of the pandemic, street furniture advertising was still utilized, but not nearly to its full capacity. Now, as we near the end of 2022, street furniture advertising, and other out of home marketing campaigns are making a very strong comeback.
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Advertising on Bike Sharing Racks
One of the most popular trends in US metropolitan areas right now is the integration and implementation of a bike-sharing system. This is a service in which the city provides a variety of shared bike racks from which citizens can rent a bike. They can then take this bike to their destination, and park it at a nearby rack of the same type.
This has been a popular system in other countries before with varied success. However, the presence of these shared bike racks makes for a very interesting and easy marketing opportunity. Especially for the right brand.
Knowing that consumers who bike in cities are more environmentally conscious and might be health or exercise-oriented as well gives you a lot of insight into the types of people and consumers that are regularly making use of something like a shared-bike-service. Understanding your target audience is important in any form of marketing, by approaching a bike rack advertising opportunity, you immediately gain some insight into the types of campaigns, messaging, and values that will resonate with the public who frequent those bike racks.
Bike racks are only one form of street furniture advertising that brands can implement, though.
Bus shelters are another natural place for advertising and marketing professionals to gravitate toward in the context of street furniture advertising. This is because, once again, there is some immediate information provided to the marketer when it comes to creating an advertising campaign for a bus shelter specifically. Additionally, consumers spend more time in bus shelters than they do in other forms of public transit because of the general unreliability of the bus system in most metropolitan areas.
As such, by advertising in a bus shelter, you know you have extended exposure to those consumers.
Ins and Outs of Kiosk Advertising
There are many different street vendors who populate cities and metropolitan areas. Each of them with their own little kiosk or individual set-up. Kiosks can be very convenient for consumers, as they offer any number of immediate necessities, and in turn, can be a perfect advertising opportunity for a business or brand looking to connect with average consumers.
Effective kiosk marketing relies on your ability to select kiosks on relatively popular streets who experience a lot of regular foot traffic.
Newsrack ads are similar to both bike rack advertising strategies and kiosk advertising campaigns. This is because those who frequent news stands are once again, sharing a little something about their personal lives with advertisers. This can influence the design and approach taken toward the advertising campaign.
Remaining informative, factual, and concise is a good way to resonate with this audience specifically.
Urban Panel Marketing
One last form of street furniture advertising we’ll cover here is urban panel marketing. Urban panels are typically located on the street level and are used to mark an underground subway entrance. Once again, these are relatively popular destinations, and oftentimes consumers are actively looking for the urban panel that marks their subway entrance.
This offers advertising and marketing professionals a perfect way to naturally and strategically position their campaign in the direct path of the consumers day.
Also Read: What your mover wants you to know in advance
Final Thoughts on Street Furniture Marketing
Modern day marketing and advertising professionals put themselves and the brands they represent at a disadvantage if they aren’t taking advantage of easy marketing opportunities. From digital marketing to street furniture advertising, there are a plethora of ways in which modern brands can connect with modern consumers.
If you and your organization is interested in launching a street furniture marketing campaign, make sure to do your due diligence, find your target audience, and create a street furniture advertising campaign that resonates with them and motivates them to take action.