You can use several tactics to increase conversion rates on your websites. These techniques include: Designing for mobile, offering a free trial or consultation, and using a call-to-action (CTA) on every page. Below are some of the most common ones:
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Designing for mobile-first
The mobile-first approach to web design is a proven strategy for improving conversion rates and customer retention. It reduces bounce rates and improves user experience, making your site more engaging and generating better goals and engagement. Mobile-friendly websites are optimised for fast loading times, and Google ranks websites according to their mobile-friendliness. Here are five benefits of designing for mobile-first:
A user should have a simple, pleasant experience when visiting a website. A mobile-first design ensures that a website looks good on the smallest screen, scales up gracefully, and avoids a degrading experience as mobile technology advances. Therefore, it is imperative to design for the mobile-first. It is the future of web design. If you are interested in making a high converting website, then look into it. Northern Comfort specialise in website optimisation services that may surely help you.
In mobile-first design, you need to keep the limitations of display space and touch screen in mind. It would be best to eliminate the possibility of clicking the wrong link or button. Moreover, it would help to incorporate the camera to allow users to take a picture, upload images, or read QR codes. For high-converting websites, the mobile-friendly design also boosts SEO. This way, you will see a significant increase in visitor conversion rates.
Having a call-to-action (CTA) on every page
A call-to-action is an essential element of your website, and it can make or break your business, increase sales, or get followers on social media. Use the hero section on your homepage as a CTA. The homepage often is the first impression visitors get of your website, and including a CTA here encourages immediate engagement.
When choosing a CTA button, include a primary and secondary CTA. A primary CTA is the ultimate goal of your website and should be complemented by a secondary one to guide prospects towards the desired conversion. The placement of the primary CTA button is as essential as your site’s content. Make sure that the copy is compelling and that your customers see the value of your offer. A strong CTA on each page will encourage your visitors to take action. They will be more likely to convert if guided through a simple step.
Offering a free trial or consultation
One of the most common mistakes marketers make when launching their new website is offering a free trial or consultation. These offers are typically too generic and don’t convert well. Try offering a free website grader instead, a tangible offer that doesn’t require the customer to spend any time. Instead, offer them actionable advice on your website. Using social proof to build trust will increase your conversions by 50 percent.
Having a responsive design
To maximise conversion rates, you need to make your website mobile-friendly. Not all visitors browse from their desktop computers, so mobile-friendly themes make the site accessible for everyone. High converting websites include photos of people and graphics to build trust. They’re also fully responsive, making it possible for visitors to navigate the site from any device. But how do you do this? Read on to learn more.
In addition to making your website mobile-friendly, you should consider the size of your targeting devices. Over half of web traffic is now mobile, and a responsive design makes it easier for visitors to navigate the website and encourage conversion. Other factors that make a website mobile-friendly include white space, web-safe fonts, and eye-catching images. While mobile-friendly sites are more likely to convert visitors, having a mobile-friendly site is still necessary for any business.
If you’re looking for a way to maximise conversion rates on mobile, make sure you read case studies. There are elements on a website that are only revealed after testing and experimenting with your website. Ultimately, high-converting websites took time to become successful and profitable. So, take the time to learn from what makes these sites different from others and test changes on your website to see which elements are most effective for your business.