Boosting Your Instagram Reach: 5 Effective Strategies to Try Out Today

With over one billion active users, Instagram is the foundation of many brands’ social media presence. Businesses of all kinds and sizes are relying on this channel to connect with their audience, raise brand awareness and generate more profit.

However, with numerous companies using the platform to advertise their products and services, many organizations find it challenging to stand out from the crowd and get more eyes on their brand. 

One of the main reasons for that is that Instagram is sorting posts on users’ feeds with an algorithm, potentially leading to a decline in many marketers’ organic reach and engagement. To prevent this from happening, businesses are now looking for various ways to improve their Instagram engagement and boost their reach on the channel. 

Luckily, there are many easy strategies and tactics you can try out to make your content seen. In this post, we outline the five most effective ones that will help you increase your organic reach on the platform today.

Use Instagram marketing tools and services

One of the easiest ways to boost your Instagram reach is to use marketing tools and services. They will help you launch a successful social media marketing campaign on the platform by providing you with a wide variety of features and functionalities like scheduling, posting, analytics, etc., all of which will give you a better understanding of your audience and effectively increase your following base.

To avoid blocks and bans, you should look for the best Instagram growth services and tools which will help you get real Instagram followers using organic methods to up your following. 

Find your optimal posting times

Although Instagram uses an algorithmic timeline now, it is essential that you find your optimal posting times to increase your reach on the platform. The general rule is to post at a time when the majority of your audience is online so your content can be noticed by them right away.

For example, the best time to post on Instagram is between Tuesday and Friday from 9 am to 6 pm. This is because people are most likely to check their social media early in the morning when they wake up and late in the afternoon after they finish up with most of their daily activities. 

Experiment with different post formats

Even though Instagram is a photo and video-sharing app, it doesn’t mean you shouldn’t experiment with other post formats to increase your reach on the channel. The key is to find the type of post which resonates with your audience the most and gets the most eyes on your account.

For example, Instagram Reels have recently become one of the most popular post formats on the platform as they allow you to create short, entertaining and impressive videos of at least 15 seconds which will help you accelerate engagement, improve brand awareness and reach new audiences. 

Get smart with hashtags

Another effective way to increase your following base on Instagram is to use relevant hashtags. These are short and catchy words or phrases which can help you get discovered by people outside of your existing following base who may be interested in the kind of content you are posting. 

When it comes to your hashtag strategy, it is crucial that you opt for unique words or phrases that are relevant to your brand and will generate high levels of engagement from your target audience. If you need help with this, you can make use of various tools that will make your hashtag research easier and will give you a list of the most engaging terms at the moment. 

Partner up with influencers

One of the most popular digital marketing strategies many organizations are turning to boost their reach on Instagram is influencer marketing. This is a type of marketing that uses social media personalities and brand ambassadors to market products or services on their accounts, which will ultimately help you establish a strong media presence and increase your following base.

However, in order to reap all the benefits influencer marketing offers, you need to first find the right person for the job. You should look for someone who is relevant and authentic and also shares your brand’s values.

Also Read: 4 Ways a YouTube Channel Can Benefit Your Business

Final thoughts

Out of the many social media channels available, Instagram is undoubtedly one of the most powerful platforms to connect with your audience. With the right strategies and tactics in place, you will be able to reach all of your business goals, including increasing your following, raising brand awareness, and generating more profit.

For more help, follow the tips from our post and grow your Instagram community in no time.