Your dental marketing strategies should be ever-evolving and relevant if you want to have a more substantial presence in your field and reach more potential patients. As the possibility of expanding your dental practice grows, so does the difficulty of reaching out to your target audience and generating leads.
Dental offices can now be found in various places, so the days of relying solely on the local community for new patients are long gone.
The good news is that you can market your dental practice in 2022 with some tried-and-true tips and ideas. This blog post will go over the top five methods that work for most practices.
Table of Contents
1.High Intent PPC
You’ll notice that the first few results on a search results page are advertisements. These websites use a pay-per-click (PPC) strategy to appear at the top of search results. Anything below this is an organic ranking, which the search engine has determined that the website is the most relevant based on its algorithm.
Why do you have such a strong desire to succeed? Knowing which keywords to pay for requires understanding the buyer’s funnel. As potential buyers make a decision, their search queries will narrow. Instead of simply looking for a local dentist, they could look for the best-reviewed practices specializing in specific dentistry types or compare and contrast.
Bidding for these high intent keywords through Google AdWords will push your site to the top of the search results when your searcher is ready to make a decision. Longer keywords are less competitive, making them less expensive and better for conversions. Plus, the more people who visit your site, the better your organic ranking chances become.
Before proceeding, we must first distinguish between digital advertising and digital marketing for a dentist.
The big idea is digital marketing, which encompasses everything your practice does online for marketing purposes. Everything from having a dental practice website to creating content, social media posts, video production, and email marketing falls under this category.
Digital advertising, on the other hand, is a type of digital marketing that requires a financial investment. This is where you pay to have your website appear at the top of search results. Paying attention to your target market’s social media news feeds on all platforms is a good idea.
One of the most exciting dental marketing trends is dental video marketing. Video storytelling can be used to share information about different treatments, new procedures or give a behind-the-scenes look at how your dental practice operates. People watch online videos for an average of 6 hours and 48 minutes per week. For a significant number of people, video is their primary source of information, and most businesses gain new customers due to branded video content.
YouTube is also the second-largest search engine, with over 2 billion monthly active users. Using YouTube videos to boost your dental SEO and overall brand visibility is a good idea. The vast majority of video marketers intend to include YouTube in their video marketing strategy for 2022.
Investing in video content ensures a boost in conversion rates, and videos are also highly effective at attracting search engine attention because they encourage more extended page views. Furthermore, video helps establish a personal connection with your dental practice by increasing social media shares.
Although it isn’t ideal, many of your new patients come to see you because they have a dental emergency.
It’s important to remember that many unregistered patients will search for a dental practice when they need an emergency appointment, whether you use emergency keywords as part of your dental SEO campaign or your PPC strategy. While this isn’t your ideal dental scenario, staying positive and considering these patients’ long-term potential. Using keywords like “filling” or “emergency dentist” may make you appear more approachable to these potential customers and is a great tool to employ when marketing for a dentist.
5.Targeted Email Campaigns
Dental patient retention can be helped by email marketing. Patients who are loyal to you will have a higher return on investment, as well as the ability to refer new patients and help you grow your business. In addition, dental email marketing campaigns aimed at patient re-engagement effectively bring inactive patients back to the dental practice.
Appointment reminders, open treatment plans, birthdays, and other variables can be used to create targeted email campaigns for specific groups of patients, which can be very effective for your dental marketing strategy.
Be kind to yourself, regardless of your marketing strategy. Expecting perfection from the results of your chosen marketing campaigns is unrealistic. Perfectionism comes naturally to a dentist, but we strive for improvement in marketing.